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DealerBlasts: Be the Place They Come Back To
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For vehicle, equipment, marine and powersports dealers

You sold it. Be the place they come back to.

The relationship starts before the sale and can last as long as they own what you sold them. DealerBlasts gives sales, service and parts one direct connection to the customers who asked to hear from your dealership.

Set up your dealership's HubSee it at Redwood Crest

Connection-based and encrypted. Credits are prepaid and never expire. No subscription, no SMS, and no connector to your dealer management system.

Standard pricing on BlastCredits. Hub setup is free.

Farm equipment dealer
Meadowline EquipmentShopping & Availability

The used compact tractor with a loader you asked us to watch for came in on trade. Reply YES if you'd like to see it and we'll set a time.

Marine dealer
Harbor Point MarineService

Your outboard's 100-hour service is done and the total matches the estimate. The yard is open until 6 for pickup; reply here if you'd rather we launch it Saturday.

Powersports dealer
Ridge Road PowersportsParts & Accessories

The heated grips and the skid plate you ordered are in at the parts counter. We can fit them while you wait on Saturday morning; reply and we'll find a slot.

Built for dealerships that sell
  • Cars, trucks and commercial vehicles
  • Motorcycles, ATVs and UTVs
  • Boats and personal watercraft
  • RVs
  • Tractors and farm equipment
  • Construction equipment
  • Lawn, landscape and power equipment

Before the sale

From the one they're waiting for...

Most customers arrive with something specific in mind and a reason it isn't on the lot yet: the right used unit, the right size, the right configuration, the right price. A dealership that can say "it's here" to the person who asked has already started the relationship.

Farm equipmentShopping & Availability

A used round baler in decent shape, before spring. The sales manager knows who asked, and tells them the week one comes in on trade.

MarineShopping & Availability

A 22-foot pontoon with a bigger motor, this season. When the boat show order lands in the yard, the people who asked hear first.

Motorcycles and powersportsShopping & Availability

The new model year of one bike, in the color they saw online. It comes off the truck and the sales desk sends a photograph to the people waiting for it.

Trucks and commercialShopping & Availability

A three-quarter-ton with a long bed and the towing package, for a crew. A fleet buyer who asked to be told hears from a person the day it's unloaded.

Construction equipmentEvents

A demo day for the compact excavator they've been comparing. Everyone who ticked Events gets the date and the field where it's happening.

A person at the dealership knows what came in and who asked. DealerBlasts carries the message to the customers who chose to hear about it. There is no inventory feed, and nothing matches a customer to a unit.

The sale

The sale is a hinge, not an ending.

On delivery day a shopper becomes an owner. At most dealerships the communication ends there too: the deal is filed, and the next time the customer hears from you is a postcard. It doesn't have to work that way.

Before: a shopper

Someone who told you what they're looking for and asked to hear when it arrives. Shopping & Availability is the interest they ticked.

After: an owner

The same person, now with something of yours in the driveway, the barn or the slip. Service, Parts & Accessories, Owner Updates and Events are the interests that matter now, and the dealership can start the Owner Welcome sequence for them at delivery.

Same customer. Same connection. Different reasons to write.

Years of ownership

...to the one they own.

A boat, a tractor, a truck or a bike is owned for years, and for most of those years the dealership is the place it comes back to. That gives you legitimate reasons to be in touch that a store never has, and they don't happen in a neat sequence; they overlap all year.

Service

Your work is done and ready for pickup.

Where the job stands, when it's ready, when an appointment moves, and when the shop is closed on a snow morning.

Parts and accessories

The part you ordered is in at the counter.

Special orders, seasonal parts, the accessories customers ask about, and what to bring to the counter.

Seasons

Winterization appointments open next week.

Spring commissioning, pre-harvest checks, the first freeze, storage and the pre-season tune-up. A date on the calendar, not a meter reading.

Owner information

A note on what your model needs in its first year.

Care tips, how to reach each department, and a courtesy note when the manufacturer issues a campaign that may affect what they own.

Events and clinics

Saturday's owner clinic starts at 9.

Maintenance classes, demo days, safety courses, open houses and customer appreciation days.

Upgrade and replacement

If you've been thinking about trading up, reply and a person will run real numbers.

Once a season at most, to the owners who want to hear it. Then the loop starts again, with a customer who already knows you.

These are parallel, not a pipeline. A person in each department decides what to send and when; the Hub holds no hours, mileage, service history or delivery date, so nothing here fires on its own.

Several departments, one customer

Sales, service and parts all know the same person. Now they can all reach them.

In a store, one counter talks to a customer. In a dealership, three or four departments do, over years, about the same thing. That is the relationship DealerBlasts is built around, and it is what makes a dealer different from a retailer.

Several departments, one customerOne customer, one thing you sold them

Sales

Knows what they were waiting for, what they bought, and when there is a reason to get back in touch.

The model you asked about is on the floor. We're open until 5 on Saturday.

Service

Knows the job on the lift, the appointment on the board, and the season ahead.

Your service work is ready. The shop is open until 6 tonight.

Parts

Knows the order that landed and the parts and accessories customers ask about.

The part you ordered is in. Pick it up at the counter, or we can fit it Thursday.

Each manager sends to the interests their department owns, replies come back into one shared inbox, and every message carries the dealership's name, not a salesperson's. The customer sees one dealership, not three inboxes.

What the messages actually look like

Short, specific, and sent by someone who knows.

Every one of these is a note a person at a dealership types after looking at their own system. None of them is generated by DealerBlasts.

Farm equipment 路 Sales
Meadowline EquipmentShopping & Availability

The used compact tractor you asked about is here: 2021, 320 hours, loader included. Reply YES if you'd like to see it this week.

Automotive 路 Service
Redwood Crest MotorsService

Your service work is ready. Brakes and inspection are done and the total matches the estimate. The service desk is open until 6 tonight.

Powersports 路 Parts
Ridge Road PowersportsParts & Accessories

The chain and sprocket set you ordered is in at the parts counter. Bring the bike Saturday and we'll fit it while you wait, or pick it up any day this week.

Marine 路 Seasons
Harbor Point MarineOwner Updates

Winterization appointments open next week. Book early if you want the boat shrink-wrapped before the first hard freeze; reply here and we'll find a date.

Equipment 路 Events
Northfork EquipmentEvents

Saturday's owner clinic starts at 9 in the shop: hydraulic checks, greasing intervals and what to look at before the season. Reply YES if you're coming so we set up enough chairs.

Motorcycles 路 Sales
Ridge Road PowersportsShopping & Availability

The new model you wanted to see is on the floor, in the blue. We're open until 5 today and all day tomorrow.

RV 路 Service
Lakeside RVService

Your appointment on Thursday has to move to Friday at 9: our technician is out. Reply YES if that works, or NO and we'll find another day.

Automotive 路 Ownership
Redwood Crest MotorsOwner Updates

First freeze is forecast for the weekend. Batteries, tires and wipers are worth checking; book at the link, or reply here and we'll find a time.

The person who reads the work order, the parts system or the yard sends the note. Ask for a YES or NO when you need an answer; the Hub counts the replies, and a person does whatever comes next.

Customer interests

Customers choose what to hear about. The dealership adds its own lines.

Every dealer Hub starts with the same five interests: the kinds of news any dealership has, whatever it sells. Customers tick the ones they want on a preferences page, and you add the product lines, departments and locations that are yours.

Overlapping, on purpose

An owner can be in Service, Parts & Accessories, Owner Updates and Compact Tractors at once. These are communication groups, not customer classes.

Open to customers, closed when you want

The five starter interests and your product lines are open on the preferences page. A list you curate, like new owners this month or commercial accounts, is set to the dealership assigns and never shown.

Changed by the customer, any time

A customer adds Events when clinic season starts and drops Shopping & Availability after delivery. Nobody has to ask you.

One send per interest

The parts manager sends the season's parts note to Parts & Accessories and nobody else. Fewer messages to the wrong people is the whole point.

Customer interests

All CustomersEveryone connected. A send to it asks you to confirm, because a dealership's news is rarely for everyone.
  • Shopping & AvailabilityThe one they asked about, new models, arrivals.
  • ServiceReady notes, where the job stands, appointment changes, shop hours.
  • Parts & AccessoriesOrders that landed, seasonal parts and accessories.
  • Owner UpdatesSeasonal preparation, care notes, courtesy campaign notes.
  • EventsClinics, demo days, open houses, classes.

The five are starting points. Rename them in your dealership's words, or archive one you don't need.

Interests a dealership creates by name

Product lines, departments and locations are yours, not defaults. A tractor dealer, a marine dealer and a truck store never carve them the same way, so you create them, and customers pick them the same way.

Compact TractorsPontoonsATVs & UTVsTrucks & CommercialNorth Store

Nothing sorts a customer into a line automatically: the Hub does not know what anyone bought, owns or is looking at. Customers choose open interests on their preferences page; the closed lists a dealership curates are assigned by the dealership and never offered as interests.

Start with email

Start with the customers you already have, by email.

A customer can join with nothing but an email address, at any counter or on your website. They receive your messages by email until the day they connect the free Blasts app to your dealership; then delivery moves to Blasts on its own.

  1. 1

    Join

    An email address at the parts counter, on the delivery paperwork, on the work order or on your website form. That is a subscriber, receiving by email through the Hub from that day.

  2. 2

    Choose

    On the preferences page they tick the interests they want: shopping and availability, service, parts, owner updates, events, and the lines you sell. Someone still on email can choose a weekly digest instead of every message.

  3. 3

    Connect, when they do

    A customer who installs the Blasts app and enters your enrollment code sends your dealership a connection request. You accept it on Customers, or turn on auto-accept and they're connected the moment they join. Their interests come with them, and messages land on their phone instead of in email.

Where the invitation already fits
Your websiteDelivery paperworkThe work order and the service confirmationThe parts counterOwner events and clinicsYour existing opted-in email list

The enrollment code is issued by the platform and printed on your counter card, your work order and your paperwork. Entering it creates a request, not an instant connection, unless you have turned auto-accept on; either way, a customer on email is already receiving.

An opted-in export from your dealer management system or newsletter tool can be imported as a spreadsheet; everyone else is invited, never added. There is no connector that does this for you, and a purchased list never qualifies.

Existing systems keep their jobs

Your systems know the business. DealerBlasts carries the message.

A dealership already runs on software that knows what is on the lot, what is on the lift, what is on order and what is owed. None of it changes. DealerBlasts adds one thing: a direct, consent-based connection to the customers who asked to hear from you.

  • Dealer management systemThe work order, the estimate, the parts order, the invoice and the deal. The Hub never sees them.
  • CRMThe lead, the appraisal and the follow-up history. The Hub holds customers, interests and what you sent, not a sales pipeline.
  • Parts systemStock levels and the special order. The person who sees the order land sends the note.
  • Service schedulerThe appointment and the lift. A reply from a customer is a request someone still enters where the appointment lives.
  • ManufacturerRecall and campaign notification. A note from your Hub about a campaign is a courtesy message a person sends to the owners you believe are affected, beside the official notice, never instead of it. The Hub holds no VIN or serial data.
  • Finance and valuationRates, terms and what a trade is worth. A trade-up note points a customer at a person who can run real numbers.
Existing systems keep their jobs

What the Hub keeps

The customers who chose to hear from you, the interests they picked, what you sent, the replies in one shared inbox, and who on your team may send to what. That is all, by design: the Hub keeps the communication relationship separate from the systems that run inventory, service, parts and sales, and nothing in it depends on a feed.

A person sees the operational fact and communicates it. That is the whole mechanism.

DealerBlasts does not connect to a dealer management system, a CRM, a point of sale, an inventory feed, a parts system, a scheduler or a manufacturer portal, and cannot detect that a unit arrived, a job closed, a part landed, a campaign applies, an hours or mileage figure was reached or a term is ending. Nothing is matched, valued, scored, reserved or held by the Hub.

See it at Redwood Crest Motors

One dealership, four departments, one customer.

Redwood Crest Motors is a multi-brand automotive dealership with new and inspected pre-owned sales, a 14-bay service department, a parts and accessories counter and a finance office. Its site shows how one dealer runs the same model across sales, service, parts and ownership. It is a fictional example organization, not a customer, and it is one implementation of the category: a marine, powersports or equipment dealer runs the same Hub with its own lines.

Walk through Redwood Crest Motors

What you see there is the dealership's own site and copy. The live enrollment code and the live customer experience are added once its demonstration Hub exists.

Sales
Redwood Crest MotorsShopping & Availability

The three-quarter-ton with the long bed you asked us to watch for came in on trade this morning. Reply YES if you'd like to see it and we'll set a time.

Service
Redwood Crest MotorsService

Your brake service is done and the total matches the estimate you approved. The service desk is open until 6 tonight; reply here if you need a different time.

Parts
Redwood Crest MotorsParts & Accessories

The bed cover and the all-weather mats you ordered are in at the parts counter. We can fit the cover Thursday or Friday: reply with the day that suits you.

Ownership
Redwood Crest MotorsOwner Updates

First freeze is forecast for the weekend. Batteries, tires and wipers are the three things worth checking; reply here and we'll find a time.

Email, social, SMS and Blasts

Each channel has a job. An ongoing connection is a different one.

Nothing here replaces the marketing you already do. The question is which channel carries a note that only matters to one owner, or to the forty people waiting for one model, over years.

Email

Newsletters, the monthly special, the long read.

Also the first channel inside the Hub: a customer who joins by email receives every message there until they connect.

Social

The feed: the new model on the floor, the open house, the crew photo.

Discovery for people who do not know you yet. It reaches whoever the algorithm chooses, not the owner whose part just came in.

SMS

A text from a number, metered per message, with consent rules of its own.

Not part of DealerBlasts. No mobile numbers are collected and no carrier fee is charged.

Blasts

The ongoing dealership-to-customer connection: chosen by the customer, encrypted, no per-message carrier fee.

Where the ready note, the part that is in and the season note land, on the phone of the person who asked.

You can start with email today and move customers to Blasts as they connect. Nothing waits on the app.

What it costs

Hub setup is free. You pay per message, to the customers who asked.

There is no subscription and nothing bills in a quiet month. A typed Blast to one customer is one credit, prepaid on BlastCredits at standard pricing, and credits never expire. A dealership's cadence is lower than a store's: a handful of notes a season, each to the interest it belongs to.

Blasts credits

One typed Blast, one customer, one credit. A photograph, an attachment or a link changes nothing: there is no separate tier for a richer message from the Hub.

Email credits, kept separate

Customers still on email cost one email credit per email. Every new Hub includes 50; packs are bought from your Hub. As customers connect the app, that line shrinks.

Standard pricing

Dealerships buy at standard BlastCredits pricing. There is no verification program to qualify for and no dealer-specific tier.

Hub Pro at $500

The Owner Welcome sequence and Event Campaigns unlock at $500 in cumulative credit purchases tied to your dealership. Sending, interests, replies, roles and Content Series are included from the first send.

A dealership with 3,000 customers on its list, one season, by interest

The same 12 messages over three months, each sent to the interest it belongs to instead of the whole list. The interest sizes are illustrative; yours come from what customers actually tick.

Credits for the season, sent by interest16,500
The same messages to everyone36,000

The same 12 messages to all 3,000 customers: 36,000 credits, and 3,000 people hearing about a tractor clinic or a boat-show order they never asked about.

MessageRecipients 脳 sendsCredits
Arrivals and the one they asked about, to Shopping & Availability900 脳 32,700
Shop hours, a closure and the season's booking note, to Service1,600 脳 23,200
Seasonal parts and accessories, to Parts & Accessories1,100 脳 22,200
Getting ready for the season, to Owner Updates2,000 脳 24,000
The owner clinic and the demo day, to Events700 脳 21,400
One All Customers notice (holiday hours across departments)3,000 脳 13,000
Credits for the season, sent by interest16,500

About 16,500 credits a season by interest is about $33 at $50 Starter pricing, against about $72 for the same messages sent to everyone. Larger packages cost less per credit.

Dollar figures are computed from the current BlastCredits package data when this page is built, never typed in. Email credits for customers still on email are a separate, smaller line. The one-to-one notes, the ready note and the part that is in, go to one person at a time and cost one credit each.

See pricing on BlastCredits

How to roll it out

Put the invitation where the customer already is.

A dealership has more natural enrollment moments than almost any business: the customer is across a desk with a pen several times a year. Use those; nothing else needs to change.

  1. 1

    Set up the Hub

    Sign in, enter the dealership's name and website, set the timezone, and confirm a mailbox on your own domain as the account of record. Setup is free.

  2. 2

    Print the code where the paperwork is

    The enrollment code goes on the counter card at parts and service, on the work order, on the delivery paperwork and in the service confirmation you already send. Your website form takes an email address.

  3. 3

    Bring in the list you have

    Export the opted-in customers from your dealer management system or newsletter tool and import the spreadsheet. They receive by email from that day.

  4. 4

    Give each department its interests

    The sales manager sends to Shopping & Availability and Events, the service manager to Service and Owner Updates, the parts manager to Parts & Accessories. Replies land in one inbox.

  5. 5

    Start at the next delivery

    Add each new owner to the Owner Welcome sequence at delivery, and send the first season note when the weather turns. From then on, a person in each department sends what they know.

Set up your dealership's HubRead the dealership documentation

Free guide

The Dealership Rollout Guide

Where the invitation goes at a dealership, the five interests and the lines you add, who sends what, the messages worth having ready, and a first season in order. It is a page, not a download, and it is open to read now.

Read the guide

No form on this page: DealerBlasts collects nothing here.

Direct answers

What is DealerBlasts?

DealerBlasts is the dealership front door to the Blasts Hub, for businesses that sell durable vehicles, machines and equipment: automotive, truck, motorcycle and powersports, marine, RV, farm, construction and power equipment dealers. A customer joins with an email address at a counter, on the delivery paperwork or on the website, picks interests such as Shopping & Availability, Service, Parts & Accessories, Owner Updates and Events, and hears from the dealership when a person there has something to say: the unit they asked about arrived, their service work is ready, the part they ordered is in, winterization opens next week, the owner clinic is Saturday. Messages go by email until the customer connects the free Blasts app, then to their phone. Sales, service and parts each send to the interests they own, and replies come back into one shared inbox. DealerBlasts connects to no dealer management, CRM, inventory, parts or service system and detects nothing on its own; the relationship it carries starts before the sale and lasts as long as the customer owns what the dealership sold.

Is DealerBlasts for car dealers?

For any dealership that sells something durable and keeps serving the customer afterwards: automotive, trucks and commercial vehicles, motorcycles and powersports, boats and personal watercraft, RVs, tractors and farm equipment, construction equipment, lawn and power equipment. The Hub speaks in departments and interests, not in cars, and you name your own product lines.

Redwood Crest Motors, the example dealership on this page, happens to sell cars. A marine or equipment dealer runs the same Hub with its own lines.

How is this different from RetailBlasts?

A store tells customers about things on a shelf. A dealership sold the customer one durable thing and is the place it comes back to for years: service, parts, the season, the clinic, the next one. DealerBlasts is built around that relationship, with sales, service and parts reaching the same customer through one connection.

Does DealerBlasts connect to our dealer management system, CRM or parts system?

No, and it does not pretend to. There is no connector to a dealer management system, a CRM, a point of sale, an inventory feed, a parts system, a scheduler or a manufacturer portal. The Hub's doors are generic: import an opted-in customer list as a spreadsheet, point a website form or your own system at the inbound webhook, receive signed events when someone connects or replies, and ask for the Zapier app if you would rather not write code.

A person reads your system and sends the message. Nothing in DealerBlasts knows that a unit arrived, a job closed or a part landed.

So who sends the ready note, or the note that the part is in?

A person: the service desk, the parts counter or the salesperson, from the Hub, after reading the work order, the parts system or the yard. Those one-to-one notes go from Conversations to one customer; the interest sends (arrivals, season notes, clinics) go to the customers who ticked that interest.

Can we message everyone in our dealer management system, or an owner list we bought?

No. A customer must join, by email or in the Blasts app, before anything is delivered. An opted-in export can be imported and those customers receive by email; everyone else is invited and joins if they choose. A purchased list never qualifies.

What does "start with email" mean?

A customer can join with only an email address and receives every message you send to their interests by email through the Hub. When they install the free Blasts app and connect to your dealership, the Hub notices and moves normal delivery to Blasts on its own. You do not run two lists, and you do not wait for the app.

Does entering the enrollment code connect a customer instantly?

It creates a connection request. Your dealership accepts it on Customers, or you turn on auto-accept in Settings and customers are connected the moment they join. The code is issued by the platform and printed on your counter card and paperwork. A customer who joined by email is already receiving either way.

Can a salesperson or technician send as themselves?

Not from the Hub. A Blast shows the dealership, with your name and logo. Team members are operators with per-audience send grants: the sales manager reaches Shopping & Availability, the service manager reaches Service, the parts manager reaches Parts & Accessories, and only the owner or an administrator sends to All Customers, with a step-up confirmation.

Does it remind owners when service is due?

No. The Hub holds no hours, mileage, service history or delivery date, so nothing is timed to a unit. What it does well is the seasonal note: a person writes "winterization opens next week" or "first freeze this weekend" once and sends it to Owner Updates, or schedules a season of them as a Content Series.

What can a message contain, and what does it cost?

A typed note with formatting, photographs, links and up to three attached files, sent to one customer or to an interest. One typed Blast to one customer is one credit, whatever it contains; credits are prepaid on BlastCredits at standard pricing and never expire, and there is no subscription. Email to customers still on email is metered separately in email credits, and every new Hub includes 50.

What is Hub Pro?

Journeys, such as the Owner Welcome sequence, and Event Campaigns, such as the build-up to a clinic or a demo day. Hub Pro unlocks at $500 in cumulative credit purchases tied to your dealership and stays unlocked. Sending, interests, replies, roles and Content Series are included from the start.

Does it work for a group with several stores?

Yes. Each store runs its own Hub or shares one with an interest per store, such as North Store. A store's manager can be limited to that store's interests on the Team screen, for sending and for reading replies.

What do customers see, and can they stop?

A message from your dealership, on the interests they chose, by email or in the Blasts app. They can change their interests on the preferences page, mute you, or disconnect without telling anyone, and STOP works on both rails. Receiving is free for the customer.

Where is the documentation?

The dealership version of the Hub documentation is at blastshub.com/en/docs/for/dealer/, written in sales, service and parts language. The shared Hub documentation is at blastshub.com/en/docs/, and Blasts itself is documented at blasts.app.

Keep the customers you earned.

Before the sale, through it, and for as long as they own what you sold them. Set up your dealership's Hub this afternoon, or walk through Redwood Crest Motors to see one dealership run it across sales, service and parts.

Set up your dealership's HubSee it at Redwood Crest

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