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Free guide
The Dealership Rollout Guide
A practical guide to bringing your customers onto the Hub and staying in touch for as long as they own what you sold them. It covers where the invitation goes, how the five interests and your own lines work, who sends what, the messages worth having ready, and a first season in order.
Written for the owner, general manager or department manager who will run DealerBlasts at a dealership of any kind, and for the sales desk, the service desk and the parts counter who will send from it.
Start with the relationship, not the lane
A dealership is not a store. You sold the customer one durable thing, a truck, a boat, a bike, a tractor or a machine, and for years you are the place it comes back to. Before the sale they were waiting for something specific; after it there is service, parts, the season, the clinic, and one day the next one.
DealerBlasts is a direct channel to the customers who asked to hear from you about those things. A customer joins with an email address and receives by email until they connect the free Blasts app; then messages land on their phone. The test for every send is the one a good manager uses: would the customer be glad this reached them? The unit they asked about, where the job stands, the part that is in, the season note and the clinic pass. A monthly blast of payment offers does not.
Where the invitation goes
Put the invitation on the paperwork the customer is already holding and at the counters they already stand at, with the same enrollment code everywhere. Open Customers and click Sync connections once to publish the code; the counter card and the QR come from the same screen. The code is issued by the platform: never make one up.
The work order
Print the code on the work order and give the service desk one sentence to say while the customer signs. Service customers come back, which makes this the highest-volume moment at most dealerships.
The delivery paperwork
The same code beside the owner information. The salesperson mentions it while explaining the first service, and the customer joins before they leave. This is also the moment to add them to the Owner Welcome sequence.
The parts counter
A counter card, and an email address taken with every special order. The person who ordered a part is the person who most wants to hear that it is in.
The service confirmation and your website
Paste the code, or the standing enrollment link where it is enabled for your Hub, into the confirmation and reminder your scheduler already sends, and point your website form at the Hub's inbound webhook so a new customer joins by email the day they ask. There is no scheduler connector: you paste the line in yourself, once.
Entering the code creates a connection request that your dealership accepts, unless auto-accept is on, in which case the customer is connected the moment they join. A customer who joined by email is already receiving either way.
Bring in the customers you already have
Most dealerships start with a list: the opted-in service customers the dealer management system can export, the owners from a spreadsheet, the commercial accounts. Export it as a CSV and use Add many at once on Customers. The file needs an email column, and the Hub also recognizes name, phone, birthday, household and an interests column.
- Tick the opt-in box for people who already agreed to hear from you and they join as email subscribers right away; everyone else is invited, checked on Blasts and spread out at up to 200 a day, so it never reads as cold mail.
- Files are limited to 5,000 rows and 2 MB, with a preview before anything is sent.
- There is no dealer management, CRM, parts or manufacturer connector, so this is the bulk path. Only import customers who opted in: everyone is invited, never added.
The five interests and the lines you add
Onboarding seeds five interests every dealership shares, whatever it sells. All Customers reaches everyone connected, and a send to it asks for a step-up confirmation. Open interests appear on each customer's preferences page; a list you curate is set to the dealership assigns and is never shown.
- Shopping & Availability: the one they asked you to watch for, new models on the ground, arrivals. The before-the-sale interest.
- Service: where the job stands, ready notes, appointment changes, shop hours and closures.
- Parts & Accessories: orders that landed, the season's parts, the parts and accessories customers ask about.
- Owner Updates: getting ready for the season, care notes, and a courtesy note when a manufacturer campaign may affect what they own.
- Events: clinics, demo days, open houses, maintenance classes, safety courses.
- Your own lines, created by name: Compact Tractors, Pontoons, ATVs & UTVs, Trucks & Commercial, or one per store. Nothing sorts a customer into one automatically: customers choose them on their preferences page like any open interest.
- Closed lists you curate: new owners this month, commercial accounts, the people you added at delivery. Set them to the dealership assigns.
Leave replies on for anything a customer would answer, such as an offered slot or the unit they asked about; turn them off on a plain hours change.
Who sends what
Roles keep All Customers sends and the billing with the owner while each department reaches its own customers. Be clear about one thing from the start: a Blast shows the DEALERSHIP, not an individual salesperson or technician. Team members are operators with per-audience send grants.
- The owner or dealer principal holds the dealership-controlled Blasts account (a mailbox on your own domain, not a manager's personal address), the passkey and the credit purchases.
- The general manager is an Admin. The sales manager is a Leader granted Shopping & Availability and Events; the service manager is a Leader granted Service and Owner Updates; the parts manager is a Leader granted Parts & Accessories.
- The office team are Leaders granted reading and answering replies on the interests they work, so a question about an estimate reaches service and a fitment question reaches parts.
- A new dealership starts with approval off, so a manager's message goes out when they send it. Turn approval on in Settings if you want an administrator to review Leaders' sends first.
- Sending to All Customers and changing roles ask for a step-up confirmation, and the audit trail on Home records who sent, approved or changed what.
Sending, replies and email
A send from the Hub is a typed or rich note with photographs, links and up to three attached files of 5 MB each, such as the estimate or the clinic schedule. Pick the interest, ask for a YES or NO reply when you need an answer, click Send a test to me, then Send now, Schedule for later, or Repeat weekly. One typed Blast to one customer is one credit whatever it contains.
The one-to-one notes, the ready note, the status update and the part that is in, go from Conversations to one customer after a person reads the work order, the parts system or the yard. The Hub cannot learn on its own that a job closed, a part landed or a unit arrived.
Replies land in Conversations, one inbox for both rails. Assign each thread to sales, service or parts, keep private staff notes the customer never sees, and enter the appointment where it actually lives. A customer still on email receives the same note by email, metered in email credits; every new Hub includes 50. Delivery counts come from the app; read counts appear where your sending lane reports them, and neither is a confirmation.
Recalls and campaigns: the honest version
A courtesy note about a manufacturer campaign is one of the most useful things a dealership can send, and the one with the clearest boundary. Say what the campaign is in plain words, say that the customer should check the official notification for the authoritative detail, say how to book, and offer a reply.
Then leave it there. A Blast from your Hub sits beside the manufacturer's and the regulator's required notification and never replaces it, DealerBlasts receives nothing from a manufacturer's recall system and makes no regulatory or completion claim, and the audience of affected owners is one you build, because the Hub holds no VIN, serial or model data.
Done this way the value is easy to describe: fewer switchboard calls, and owners who hear from their own dealership rather than only from a letter.
What stays with the software you already run
- The dealer management system keeps the work order, the estimate, the parts order, the invoice and the deal.
- The CRM keeps the lead, the appraisal and the follow-up history.
- The parts system keeps stock and the special order; the scheduler keeps the appointment and the lift.
- The manufacturer and the regulator keep campaign and recall notification; the finance office keeps rates, terms and what a trade is worth.
- The Hub keeps customers, interests, sends and conversations, and nothing else. It adds a channel; it does not replace any of the above, and it detects none of their changes.
Content Series, the Owner Welcome and credits
A Content Series is a set of different prewritten messages on a schedule: the service manager writes five owner notes in late summer (what to check before the first frost, storage and winterizing, the holiday hours, a January service note, getting ready for spring) and each goes to Owner Updates on its date. A customer who joins in November gets November's note. Content Series is included from the start, and it is not a reminder engine: with no hours, mileage or service history in the Hub, a series sends one note to a whole interest on a date.
Hub Pro adds the Owner Welcome sequence (five notes over three weeks, timed from the day you add each new owner, never from anything the Hub would have to know about the purchase) and Event Campaigns (the arc around one clinic, demo day or open house). It unlocks at $500 in cumulative credit purchases tied to your dealership, and nothing in the first season depends on it.
- One Blasts credit per customer a message is delivered to, and one email credit per email. Failed and cancelled sends cost nothing.
- Credits are prepaid, never expire, and there is no subscription. A dealership's cadence is a handful of notes a season, each to the interest it belongs to.
- Dealerships buy at standard BlastCredits pricing. There is no verification program to qualify for.
- Home shows your runway. Top up before the season turns, when the season note, the parts note and the clinic invitation all go out in the same month.
Your first season
From sign-in to a connected list you can reach across sales, service and parts. Adapt the order to your calendar.
Day 1 Sign in and publish your code
Sign in at /hub/signin/ with an email code, a passkey or your Blasts sign-in; a new dealership sets up its Hub through onboarding. Set the name, website and timezone, confirm the dealership-controlled Blasts account, then open Customers, click Sync connections and print the counter cards. Setup is free.
Week 1 Put the invitation on the paperwork
Add the code to the work order and the delivery paperwork, paste it into the service confirmation, put counter cards at parts and service, and point the website form at the inbound webhook. Give the desks one sentence to say at signing: this is how we tell you it's ready, it's in, or it's here.
Week 2 Set interests and bring in your list
Rename the five starter interests in your own words if you want to, add your product lines by name, and build the closed lists you curate. Export your opted-in customer list and use Add many at once. Invite the general manager as an Admin and the sales, service and parts managers as Leaders with their grants.
Week 3 Build the habit at each counter
This is the week that decides whether it works. Add the Hub to the points in the day each desk already works: the ready note when the job closes, the part-is-in note when the order lands, the photograph to Shopping & Availability when the unit you were asked about comes in. Open Conversations each shift and enter every appointment where it lives.
First season Send the season, and welcome the next owner
Write the seasonal owner notes once and schedule them as a Content Series. Put the clinic or the demo day on the calendar and announce it to Events. Add each new owner to the Owner Welcome at delivery. Then read the Reach funnel, look at delivered and read counts, and check your credit runway before the next season turns.
What the Hub does, and what it does not
- Sends a typed or rich message with photographs, links and up to three attachments of 5 MB each to one customer or to the interest you pick.
- Counts YES and NO replies, and puts every reply in one conversation thread you can assign and search.
- Schedules a send, repeats it weekly, and runs a Content Series on a calendar.
- Delivers by email to customers who joined by email, and moves delivery to Blasts when they connect.
- Reports delivered counts from the app and read counts where the sending lane reports them, and tells you why a message did not deliver.
- Brings customers in through the enrollment code, the counter card, CSV import, the inbound webhook, signed outbound events and the Zapier app on request.
- Connect to a dealer management system, a CRM, a point of sale, an inventory feed, a parts system, a scheduler or a manufacturer portal.
- Know that a unit arrived, a job closed, a part landed or a campaign applies, or hold VINs, serial numbers, hours, mileage, service history or delivery dates. A person sends each note.
- Replace the manufacturer's or the regulator's recall notification. A campaign Blast is a courtesy message beside it, and the affected-owner audience is one you build.
- Send under an individual salesperson's or technician's name. A Blast shows the dealership; team members are operators with per-audience send grants.
- Put a unit aside, book a slot, value a trade, take a deposit or record a confirmation on a customer's behalf. A read is a read; a YES is the customer's own reply, which the Hub counts, and a person does what comes next.
- Message strangers or a purchased owner list. A customer must join before anything is delivered, and can mute you or disconnect at any time.
This guide describes only what the Hub sends. Blasts, the platform underneath, carries sender features of its own when a message is sent from the Blasts app rather than from your Hub.
Open today
There is nothing to apply for. Sign in to your Hub, set it up through onboarding if you are new, and buy credits on BlastCredits at standard pricing when you are ready to send. The dealership documentation covers every screen this guide mentions, in sales, service and parts language.
See it in action at Redwood Crest Motors (a fictional example organization created to show the product, not a customer)
Product facts on this page reflect published Blasts.app information as of September 24, 2026.