Blasts for automotive retail
Stay directly connected from the showroom to the service lane. Sale, first service, maintenance, recall, trade-in, next vehicle: one direct Blasts channel for the whole ownership cycle.
Built on Blasts. Connection-based, encrypted, prepaid credits that never expire.
A dealership earns the relationship at the sale and then spends the next five years trying to reach the same person through channels that were never built for it.
The buyer left happy in March. The 5,000-mile reminder went out in a mailer and an email that filed itself under promotions. By the time anyone in the BDC called, an oil-change chain had already stamped the record. Fixed ops lost the customer that sales worked hardest to win.
A safety recall lands on 1,400 vehicles you sold. Letters take weeks, texts cost per message and half the numbers are stale, and phone campaigns tie up advisors for days. Owners hear about it from the news before they hear it from you.
You know which customers are 30 months into a lease and sitting on positive equity. The offer went into an email blast with 900 others. Three of them traded in that quarter, at the store down the road that happened to catch them on the right day.
There's another way
Blasts is built around persistent connections between parties that already know each other. A customer connects with your dealership once, at delivery, in the service lane, or when a lead first engages. From then on, your store has a direct, encrypted channel that shows the message on the customer's phone or desktop screen with your dealership's name and photo, and a campaign badge that tells them at a glance whether it is a Promo, an FYI or something urgent.
Dealerships have something most businesses do not: several face-to-face moments with every customer. DealerBlasts puts the invite where those moments already happen.
The invite is part of the delivery checklist, the service write-up and the BDC's first reply, at the moments the customer is already talking to you.
They accept your store as a sender on their phone in a few seconds, before they leave the lot or while the car is on the lift.
The first-service reminder, the vehicle-ready update, the recall notice and the trade-in offer all reach the same screen, with your dealership's name and photo on each one.
Stay connected from the showroom to the service lane.
Every connection is the customer's choice, and they can mute the store or disconnect at any time without telling anyone.
The whole ownership cycle, from the handshake to the next handshake.
A welcome Blast the evening of delivery from the salesperson, with a link to the owner's guide, and a first-service Blast at 4,500 miles that beats the quick-lube coupon in the mailbox.
Interval reminders by list (30k, 60k, 90k), tire and brake seasonals, and a link to book. No per-message carrier fee, so a second and third nudge cost almost nothing.
An Emergency-badged Blast to the affected VIN list pins to the top and pulses red. Read acknowledgements tell you who has seen it, so advisors call only the owners who have not.
"Your vehicle is ready" and "parts arrived, we can finish today" from the advisor, with the invoice attached, without tying up the service phone line.
A Promo-badged Blast to the 24 to 33 month lease list with the equity position and a one-tap reply to request an appraisal, sent the week the numbers move.
New model arrival, private preview night with a countdown and calendar attachment, or a 60-second voice Blast from the GM to loyal owners before the incentives are public.
Email is where the newsletter goes, alongside everything else in the inbox. SMS is where carrier fees, stale numbers and STOP replies live. Neither was designed for a store that already knows every customer's name, vehicle and mileage.
Blasts credits are bought once and never expire, with no monthly subscription. One typed Blast to one customer is one credit, a voice Blast is two, and there is no carrier fee, so reminding a 12,000-customer service base four times a year is 48,000 credits, not a per-message bill that grows with every campaign.
The connection is made in the showroom, so the first service reminder reaches the buyer directly on the screen where they saw the welcome Blast, not in a mailer they never open.
Delivered, acknowledged and replied counts come from confirmed actions. Advisors work only the owners who have not acknowledged.
Blasts can log sends as contact activities in Salesforce, HubSpot and Dynamics 365, integrates with Zapier and Calendly, and can carry a payment link when a deposit or a service pre-pay is on the table.
| SMS | Blasts | ||
|---|---|---|---|
| Reaches customers who ignore dealer email | Depends on whether the person opens email | Yes, if you hold a consented mobile number | Delivered to the connected person's phone or desktop screen |
| Cost of a 4x-per-year service reminder cadence | Low | Per message, per carrier, every time | One prepaid credit per typed Blast; credits never expire |
| Confirms who saw the recall notice | Open-tracking pixels only | Delivery only | Acknowledged and replied counts from confirmed actions |
| Customer must have connected first | No | Consent required | Yes, by design |
| Sender identity the customer recognizes | From-address; sender identity not verified | Short code or unknown number | Dealership name and photo on every Blast |
Comparison reflects published Blasts.app product information as of August 2026 and general characteristics of email and SMS. Cost modelling for your customer base and cadence will be part of the dealership playbook.
Blasts is not a conquest tool, and DealerBlasts does not pretend otherwise. You cannot buy a list of every owner in your PMA and Blast them. What you can do is turn the buyers, leads and service customers who already know your store into a connected audience that hears from you directly for as long as they want to.
For the person who will set it up
For the GM, marketing manager or BDC lead who will roll it out: here is what goes on the checklist, into the service lane and onto the customer list.
The salesperson or F&I manager shares the store's 4-digit connection code, or a personal invite link (blasts.app/connect/[ID]), right beside the owner's manual and the first-service explanation. The buyer accepts on their phone before they leave.
The advisor's check-in tablet, the printed repair order and the service reminder email each carry the dealership's invite link or code, so a customer who services with you but did not buy from you can connect too.
Internet and phone leads get an email invite link in the BDC's first reply. A lead who connects has opened a direct line to the store.
If your CRM or DMS holds customers who have opted in to hear from you, export that opted-in roster and send personalized Blasts invitations at scale through your own Amazon SES, Microsoft 365 or Gmail account. Each customer still accepts before the first Blast is delivered.
Build distribution lists by model year, service interval, lease maturity date or campaign group; a list reaches every member at once and large lists can be staggered into daily waves. Send typed Blasts with images and links, voice Blasts from a named advisor, an Event Blast with calendar attachment for a service clinic, or a poll to schedule a recall visit, each badged Promo, FYI, Event or Emergency. Sends can be logged as contact activities in Salesforce, HubSpot or Dynamics 365.
Customers receive Blasts through the iOS or Android app, a Chromium browser extension or blasts.app. Exact admin screens and the DMS export format will be documented in the playbook once confirmed against current Blasts documentation.
In one paragraph
DealerBlasts is an implementation of Blasts for automobile dealerships that want a direct, permission-based communication channel with the customers they already have: buyers, sales leads and service customers. The dealership invites the customer to connect at a natural moment such as delivery, lead follow-up or a service visit, and from then on service reminders, recall notices, trade-in offers and next-vehicle news land on the customer's phone or desktop screen with the dealership's name and photo, instead of competing in an inbox or a metered SMS thread.
No. A customer must approve your dealership as a sender before any Blast is delivered. Blasts is built for existing relationships, which for a dealership means buyers, active leads and service customers who choose to connect.
If your CRM holds customers who have already opted in to hear from you, Blasts can send them personalized invitations at scale through your own email account. Each customer still accepts before the first Blast reaches them.
By putting the store's invite where the customer already is: the 4-digit connection code on the delivery checklist, the personal invite link on the service check-in and repair order, and an email invite link in the BDC's first lead reply.
Connections can be created with an email invite link, a 4-digit connection code, or a personal invite link. Customers receive Blasts through the iOS or Android app, a Chromium browser extension, or the web app.
Blasts have no per-message carrier fee, travel over encrypted tunnels rather than the carrier network, show the dealership's name and photo on every message, and report acknowledgements from confirmed actions. They require a prior connection, which SMS does not.
Yes, if those owners are connected. Build a distribution list for the affected group and send an Emergency-badged Blast; it pins to the top and pulses red, and the Delivered and Acknowledged counts show who has seen it.
A typed Blast consumes one credit per recipient, so 5,000 credits; a voice Blast consumes two per recipient. Credits are prepaid, never expire, and are available at partner pricing through BlastCredits.com.
Blasts can log sends as contact activities in Salesforce, HubSpot and Dynamics 365, and integrates with Zapier, Calendly and Cal.com. Dealer-specific CRM connections are not documented and will be covered in the playbook once confirmed.
Yes. Voice Blasts are recorded in the browser, auto-transcribed, and can run up to 3 minutes, so a customer can listen or read. Voice Blasts consume two credits per recipient.
No. Credits are one-time deposits with no monthly subscription requirement, and they never expire.
DealerBlasts is expanding into a full implementation resource for lifecycle customer communication on Blasts.
We're finishing the first edition now. Join the early-access list and we'll send it to you as soon as it's available.